Radio Tamale wins tourism oriented media award

Radio Tamale 91.7 FM was adjudged the most tourism oriented Radio Station in the Northern region at this year’s Regional Tourism Awards held in Tamale, Saturday February 17, 2017.

The annual awards, organized by the Ghana Tourism Authority (GTA) recognized the station’s role in supporting the development of tourism in the region.

Many industry operators including hotels, tourist sites, restaurants, drinking bars and individuals received awards in recognition of the roles they played in the development of tourism in the region over the past one year.

Radio Tamale beat GBC Radio Savannah and Kesmi FM to win the radio category of the award.

The citation reads: “You are gradually growing to become a major player in the Radio Broadcast industry in the Northern region and the extent of your coverage in the region is also highly remarkable. You have for your listening public great in-depth news, Talk Shows, music and other developmental programmes which are enjoyed by a great number of people in the Northern region.

You also have to your advantage a team of well trained staff noted for delivering quality programmes on air, with your journalists also delivering quality and unbiased reportage. Your various roles at supporting the development of tourism through interviews, coverage of tourism programmes as news items and generally supporting various tourism initiatives on air cannot be overlooked.

Please accept the tourism oriented media award – Radio Category.

Congratulations!!!!!!!!!”

Other media houses which won awards are NTV, for the television category and Business and Financial Times for the print category.

Speaking at the event, the Northern regional Manager of the GTA, Alexander Kwame Nketia whose speech was read on his behalf by a senior research officer at the GTA, Jonathan Twum Osae, underscored the relevance of the tourism sector to the socio-economic growth of the country.

“Tourism today is a major economic activity and if well structured, organized and packaged, can be an engine of socio-cultural, economic and environmental development and growth through foreign exchange and tax revenue for our government. It can also drive substantial improvement in the well-being of host populations in the form of job creation, income distribution and balanced regional development,” he stated.

He however said even though the Northern Savannah Ecological Zone possesses some of the most important tourist attractions, it accounts for less than 5 percent of total tourist traffic and less 15 percent of the country’s accommodation facilities. This, he said, is the result of poor service delivery in the tourism, hospitality and creative arts industry among other challenges.

The Northern regional Minister, Salifu Saeed whose speech was read on his behalf by the Municipal Chief Executive (MCE) for Sagnarigu District, Mariam Iddrisu commended the GTA for the event and said the awards scheme would inject a sense of competitiveness among industry operators which will in turn lead to quality service delivery.

The minister pledged government’s continuous support to the tourism sector.

“As a country we have steadily focused our policies of making tourism a prime economic mover by providing the necessary legal framework as well as infrastructure facilities to facilitate the growth and development of tourism. Let me assure all that we will not hesitate to give our maximum support, particularly where we need to coordinate the necessary efforts and resources to ensure that tourism takes firm roots in the economic life of our people,” he said.

Mr Saeed also encouraged tourism sector operators to enhance their services to attract more tourists to the region.

By: Yahaya Masahudu, radiotamale.com/ymashud2010@hotmail.com

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